SUCCESS STORIES
Dean Stair Treads: Non-Slip Carpet Treads
THEIR RESULTS
Achieved a 6x Return on Ad Spend within the first month of testing.
6X OVERALL RETURN ON AD SPEND
19X RETARGETING RETURN ON AD SPEND
WITHIN THE FIRST MONTH OF TESTING
THEIR STORY
A family owned and operated business, Dean Stair Treads’ mission is to provide people and pets with the confidence to travel slippery staircases and wooden floors without fear of accidents or falls with custom non-skid rugs and carpets. With decades of business under their belt, they were confidently utilizing Google, Bing and Amazon ads but felt like they were “missing the boat” with Facebook and Instagram advertising. Without the time or expertise to manage these internally, the YelloWhistle team was brought in to help their online store take advantage of these ad platforms and accelerate revenue growth.
OUR STRATEGY
It is very common for many companies to breakeven with their ad spend during their first month of advertising with Facebook and Instagram due to the need for testing many elements before moving into the optimization phase. However, by quickly honing in on the ideal buyer persona and audiences, tapping into effective customer testimonial videos that drove a low Cost per Click, and nailing it with the retargeting strategy from the get-go, Dean Stair Treads achieved a 6x Return on Ad Spend within the first month of testing. They even produced a 19x Return on Ad Spend from retargeting efforts, which created a solid foundation to move into the next phase of scaling revenue.