Tips, tricks, and an inside look at scaling your eCommerce business during the holiday sale season!

We get it. The holiday season can often be sheer chaos, especially for a business owner. Not to mention trying to maximize advertising campaigns, craft the right offer for holiday shoppers, and increase sales! This blog will give you tips for how to navigate the holidays as an eCommerce business owner and maximize the influx of online shopping!

In this blog post, we’ll cover how to set up your reporting and we’ll also talk about split testing; an approach that is done by conducting controlled experiments where multiple versions of a single variable are compared. Testing will help you identify which combination of ad copy and creative will lead to maximized conversions in your audience. Trust us when we say testing is your friend and it will uncover what works best for reaching your audience.

The buyer persona is the first step in really understanding your audience and it will guide the rest of your marketing strategy. It truly is the foundation to mapping out your funnel strategy, building your audience, writing copy, and creating your ads. Putting the effort into developing a data-driven buyer persona can really pay off. Whether it’s gathering market research or existing customer data, we can give you the tools to create a solid framework on which to build the rest of your marketing strategy.

Before you can begin to run successful ad campaigns, you need to understand that your ads can’t succeed in isolation but they’re dependent on the success of other elements in your business. We’ve narrowed it down to six key parts: Website Conversion Rate, Traffic Quality, Offer, Creative, Average Order Value, and Inventory.

In this blog post, we are going to cover these 6 areas at length to give you a comprehensive overview of how to win with your ad campaigns! At the end, you’ll have a good idea of what you can do to optimize these elements and where to begin when it comes to the foundation of building an ad campaign