SUCCESS STORIES

JoJo Silver Co. :

Handcrafted Navajo Jewelry

THEIR RESULTS

They were able to hit $56k per month with a 4.5x ROAS.

420% INCREASE IN REVENUE

2.62% INCREASE IN WEB CONVERSION RATE

596% INCREASE IN ORDERS

4.5X RETURN ON AD SPEND

MONTH BEFORE WORKING WITH US

2nd MONTH WITH YELLOWHISTLE

THEIR STORY

Jojo Silver has a passion for fashion and a passion for the purpose behind the jewelry. Not only does she style jewelry she loves the stories behind the happiest a jewelry can bring. Jojo was seeing around $40k per month in total revenue, but most of this was consistently coming from in person sales and trade shows, which they were wanting to back away from. They spent their energy and effort in their physical store. They wanted to find a way to scale their online store and wouldn’t have to work as hard each month to reach their goals.

OUR STRATEGY

After joining our DWY program, Jodie was able to start understanding what truly was working within her ads and how to optimize for the best performers. They were able to not only scale their top performing products but started introducing higher priced items to their ads. This helped to increase their AOV and allow for a higher Return on Ad Spend. Overall, within 2 months of running their new ads, they were able to hit $56k per month with a 4.5x ROAS. The best part about this was that 91% of that revenue was solely from online sales so they didn’t have to rely on their in-person sales.

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Flax & Twine: Simple Crafts From Home

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Faith-Based Apparel and Jewelry