Emerald & Ivy: An Empowering Women’s Boutique

THEIR RESULTS

We helped Emerald & Ivy to hit $1.5 million in sales in only 3 months while increasing their monthly orders by 51% and doubling their ad’s profitability from 13x ROAS to 32x ROAS.

51% INCREASE IN MONTHLY ORDERS

146% INCREASE IN ROAS

THEIR STORY

Founded in 2016, Emerald and Ivy is the brainchild of sisters Danielle Bourns and Stephanie Ramos. With a passion for apparel and a drive to empower women,  the sisters decided to use the power of the internet to remind women that, aside from their shape and size, they possess a unique and enlightening beauty worth showing off to the world. 

Before working with us, they were heavily utilizing live selling through the Commentsold platform and running significant traffic to their Shopify site through Facebook and Instagram ads. They came to us for help optimizing the performance of their ads so they could increase their store’s profitability.

OUR STRATEGY

In order to improve the performance of their Facebook and Instagram ad campaigns, we “cut the fat.” Translation: we stopped what wasn’t working and focused only on their best-performing campaigns, audiences, and ads. By launching new advertisements that focused on product launches, promoting their app for live selling, testing additional ad formats, and pushing multi-stack retargeting campaigns, we helped Emerald & Ivy increase their Return on Ad Spend by 146%.