SUCCESS STORIES
Emy Ave:
One-of-a-Kind Apparel Brand
THEIR RESULTS
Scaled revenue from $23k/month to over $80k/month with a 7x return on ad spend within 3 months.
243% INCREASE IN REVENUE
116% INCREASE IN ORDERS
7X RETURN ON AD SPEND
ACHIEVED WITHIN 3 MONTHS
1 MONTH BEFORE working with US
after 3 MONTHs WITH YELLOWHISTLE
THEIR STORY
Emy has been a graphic and web designer full time, and through that she has been designing clothes for other brands. One of those brands started doing really well, so she thought why not do this for my own brand? So she started her own apparel company and was really wanting to scale her Shopify store in order to be able to focus on that business full time. Once starting advertising, she was feeling frustrated with her store’s results and previous ad campaigns that weren’t delivering the growth she expected. She knew her brand had potential but needed a fresh approach to break through. That’s when she turned to us for a new strategy – one that would finally bring in the sales she had been hoping for.
OUR STRATEGY
We started using her own data to find the ideal customers. We targeted lookalike audiences of past customers and Instagram engagers, along with direct interest-based targeting in clothing. Instead of cluttered creatives, we let the products speak for themselves – using simple, eye-catching images of models wearing the pieces.
In addition, we ran dynamic catalog ads, which quickly became a strong revenue driver. In less than a month, the ads started hitting an impressive 9x ROAS, proving the power of the right targeting and creative strategy. As results poured in, we scaled up and added more into the retargeting campaigns to increase lifetime value.
We not only were able to hit her initial $50K goal, but managed to double the previous month’s revenue, hitting $80K!
Next goal: $100K! 🚀