SUCCESS STORIES
100% Virgin Human Hair Extensions for Women
THEIR RESULTS
Achieved $150,000 in revenue with a 4x Return on Ad Spend and $170 Average Order Value within four months.
$150,000 REVENUE MADE
$36,788 AD SPEND
4X RETURN ON AD SPEND
878 PURCHASES
THEIR STORY
This eCommerce store was started from the owner’s passion and love for natural hair. Determined to offer kinky curly hair extensions that were affordable and of high quality, this brand offers unique extensions that blend well with natural hair, endure various forms of styling, and maintain its curl pattern over time.
OUR STRATEGY
In order to maintain a healthy Return on Ad Spend, one of the strategies we implemented was using dynamic carousel ads to a broad audience that brought in new customers more efficiently by showing them relevant products. We also utilized customer reviews, placement optimization, and monthly special offers to incentivize warm traffic to buy.