Wayfaren: Handmade Maps and Keepsakes

THEIR RESULTS

Increased revenue by 600% and decreased cost per purchase by 60% in two months.

600% INCREASE IN REVENUE

DECREASED CPA BY 60%

545% INCREASE IN ORDERS

233% INCREASE IN RETURN ON AD SPEND

2 MONTHS BEFORE US

2 MONTHS WITH YELLOWHISTLE

THEIR STORY

The founders and CEOs started Wayfaren because of their love of travel. They scoured the internet searching for a beautifully designed map they could hang up and mark their travels on, but couldn’t find anything that matched the quality they were looking for. This led to them creating their own handmade push pin map and starting Wayfaren. These unique handcrafted maps and keepsakes help others hold on to memories in a meaningful and tangible way, actually worthy of those experiences, people, and legacies.

OUR STRATEGY

Before working with us, Wayfaren had been managing their Facebook/Instagram ad campaigns on their own and were losing money while struggling to see consistent purchases. Through testing multiple ad formats, utilizing many customer reviews, and growing their audience beyond their current following, we were able to drive more sales to their store. Within the space of two months, we were able to increase their revenue by 600%, their orders by 545%, and their ROAS by 233%, while decreasing their cost per purchase by 60%.