Fluid + Drape: Curated Fabric Store

THEIR RESULTS

Scaled revenue from $2k/month to over $11k/month with a 5x return on ad spend within 3 months.

476% INCREASE IN REVENUE

86% INCREASE IN WEB CONVERSION RATE

448% INCREASE IN ORDERS

5X RETURN ON AD SPEND

1 MONTH BEFORE working with US

after 3 MONTHs WITH YELLOWHISTLE

THEIR STORY

The founder, Bethany, launched this business in April of 2023 based on her love for sewing. She found sewing to be healing and so satisfying to her creative soul. With Fluid + Drape, Bethany likes to inspire makers with her curated fabric selection. Everything is chosen with beauty, movement, and sustainability in mind. Her mission is to spread the idea that sewing is self care and that beautiful fabric is worth it. She grew the business to $2-4k per month organically but knew she needed to do more in order to get the traction she wanted on her store.

OUR STRATEGY

Before working with us, she had mainly tried Pinterest ads, spending $2k per month for a couple of months but backed that down significantly since her ROAS wasn't even at a 1x. Once she started in the DWY program, she was able to quickly take hold of the trainings, create ads with impact and start seeing a 4-5x ROAS. She not only was able to scale her store to almost $12k/month, but in the process was able to move into a new storefront and progress the business in multiple ways. We know this is just the beginning of her success and can’t wait to see what the future holds for Fluid + Drape!